The Role of Spatial Demand on Outlet Location and Pricing

Vol. XLVI (April 2009), 260–278 260 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Jason A. Duan is an assistant professor, Department of Marketing, McCombs School of Business, University of Texas at Austin (e-mail: [email protected]). Carl F. Mela is Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). The authors thank Bart J. Bronnenberg; J.P. Dube; Tom Nechyba; Ron Shachar; Christoper Timmins; and seminar participants at Berkeley Summer Institute on Competitive Strategy, Duke University Marketing and Economics, Georgia State University, IBM Watson Research Center, Indiana University–Bloomington, Massachusetts Institute of Technology, Purdue University, Temple University, University of Connecticut, University of Georgia, University of Maryland, University of Minnesota, University of Pennsylvania, University of Texas at Austin, and the Yale School of Management for their helpful comments. Michel Wedel served as guest editor for this article. JASON A. DUAN and CARL F. MELA*